Fears of increased human trafficking during the World Cup prompted the Salvation Army to launch a toll-free hotline, which was launched in Johannesburg on 27 January 2010, to take tips and assist victims of human trafficking in the country. The initiative is a joint project between The Salvation Army and BE HEARD, an organization with ten years experience in operating anonymous tip-off services. The number - 0800-RESCUE or 08000-737283 - is expected to operate 24 hours a day and will have operators answering calls in a multitude of languages.
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