Fair, Honest, Positive, Creative, PUMA

PUMA. The brand that attracts the world's most talented and unique, isn't a brand at all. What PUMA decided to create has little do with shoes or footballs. Its initiatives in Sportlifestyle all stem from one essential, positive outcomes for all parties includes. As a byproduct, PUMA's culture has established itself as more than a brand. It's a lifestyle. It's a movement.

PUMA's vision - PUMAVision - is to contribute to a better world for generations to come. Their programs, puma.safe (focusing on environmental and social issues), puma.peace (supporting global peace) and puma.creative (supporting artists and creative organizations, speak volumes to consumers.

In the United States, the company is probably best-known for the suede basketball shoe it introduced in 1968, which eventually bore the name of New York Knicks basketball star Walt "Clyde" Frazier, and for its endorsement partnership with Joe Namath.

In 2008, for the first time PUMA produced footballs under fair trade conditions in order to endorse a campaign focusing on the prevention of juvenile delinquency in South Africa.

In cooperation with the Bavarian government and the Internationales Katholisches Missionswerk missio, PUMA will provide 5,000 footballs - bearing the fair trade certification mark - for the initiative "Club der guten Hoffnung" (Club of Good Hope) to be used in football games at Bavarian and South African schools.

For this purpose, PUMA's long-term football supplier Ali Trading in Pakistan was monitored for compliance to the Fairtrade standards and was certified by the independent certification organization FLO-CERT.

Learn more about PUMA and their latest social projects.